These are the designs from my most recent project. The brief was to ‘create a campaign to make i (the essential daily briefing from the Independent) the most read newspaper among students.’
Drawing from personal experience about why I read the news, I came up with a concept that was to make students feel they had missed something through a statement that would intrigue them enough to read the news. This idea would be executed through a set of coffee cup sleeves that would be delivered with the paper to the university canteen. To find out more about the statement on the coffee cup, students could scan the QR code which would go through to the appropriate category of the newspaper providing the relevant news story and access to the feature of that category. The brief states that ‘once people trial the product they love it’, so with this in mind, the student might go in search of more news. To access the other categories they could buy another coffee - six coffees would gain you access to all six categories, or the student could simply buy the i paper - access to all the news for 20p (cheaper than the price of the original coffee).