This is my updated version of the Moldova Matters hexagon. I have simplified a few of the triangles and tried to turn the ones that were possibly too simple into something recognisable. Can you tell what the triangles represent?
My final major project is to rebrand a UK based charity supporting Moldova which I’ve renamed ‘Moldova Matters’. Moldova Matters has six different project areas and I have created an identity for each of these in the shape of a triangle. As shown above, united these triangles become a hexagon. I’m currently working on how to transform both of these shapes into leaflets for the projects.
Wolff Olins Blog: Brand: More Than Just a Logo
“A strong brand is what gets you your funding, builds your engaged community of users, and creates a focused vision for the future.”
As the final major project begins I have been questioning what the term “brand” actually means. I have written a brief to rebrand a charity project working in Moldova, I knew this meant designing more than a logo, but I wasn’t sure where to start. This article couldn’t have come at a more convenient time, it has helped me to put branding into perspective. Into the reflective journal it goes…
wolffolinsblog:
By Melissa Andrada and Amaris Singer
A few months ago, we attended a class called “Making Something People Love” taught by Alexis Ohanian, co-founder of Reddit and director of marketing at Hipmunk. In his intro, Alexis admitted that the class was like a Branding 101 class, but…
Design Jealousy: A Friend of Mine. Bravo Bravo, not something you see everyday: a designer going the extra mile and ditching technology for good old hand crafting. Make sure to check out the detailed images.
These are the designs from my most recent project. The brief was to ‘create a campaign to make i (the essential daily briefing from the Independent) the most read newspaper among students.’
Drawing from personal experience about why I read the news, I came up with a concept that was to make students feel they had missed something through a statement that would intrigue them enough to read the news. This idea would be executed through a set of coffee cup sleeves that would be delivered with the paper to the university canteen. To find out more about the statement on the coffee cup, students could scan the QR code which would go through to the appropriate category of the newspaper providing the relevant news story and access to the feature of that category. The brief states that ‘once people trial the product they love it’, so with this in mind, the student might go in search of more news. To access the other categories they could buy another coffee - six coffees would gain you access to all six categories, or the student could simply buy the i paper - access to all the news for 20p (cheaper than the price of the original coffee).
I had the chance to redesign my Hampshire Alcohol Strategy posters and these images were the final result. I brought the colour plum (specified in the brief) back into use. I made the decision that the adult character I previously placed at the top of the poster wouldn’t mean anything without me stood next to the poster explaining it, so I took it out. This allowed me to change the way I presented my central branded message ‘under the influence of YOU’. This transformed into a logo that gave me a brand to work with, connecting all the posters and the concepts I presented with them. I found the downward-arrow-shape to be a more effective way of portraying the force of the influence of the main character than the gradient that can be seen in my earlier designs.
After a lot more work I finally decided on this set of manifesto cards. These images display the front of each of my six cards. I tried quite a few more designs using hands for the card that contains my manifesto but I struggled to find a way to make it work. As a result, I decided to use a speech bubble almost as a logo for my manifesto. Although it doesn’t include a hand, it is an instantly recognisable shape, it is appropriate for the information it displays and matches the visual style of the rest of my cards.
My idea is that each card will display the relevant point from my manifesto on the back, possibly like a postcard. To accompany these four cards I want to design a summary card that contains my full manifesto (like my first set of cards). This card should still appear as part of the set. The title of my manifesto is ‘Declare Responsibility’ - to announce to the world that you are taking responsibility for what you design. So, I drew a hand gesture that you might use if you were shouting to make sure everyone could hear you. The circle occupies the place of a mouth and my title becomes the spoken/shouted words. However, this is still very much a work in progress!
After many more attempts to get the hands and the type to work together, I realised that perhaps the type is unnecessary. The hands quite literally speak for themselves. Two are even sign language. Having the hand sign with type would be like writing the same thing twice. As a result, these images reveal a more minimal version of my cards that let the hands do the talking.
Here I tried to enforce some order on the cards. I made all the type the same size and arranged it in the same position on each card. Then I adjusted the placement of the hands. I edited the ‘Communicate and Educate’ sign to make it more interactive both with the type and in its meaning - the more open gesture implies it is speaking/teaching where as the original hand looked closed.
I think I have made progress but am not yet satisfied with these designs. The hands have become arms which weakens the impact of each sign.
